Buyer Beware Part I

I have never been one to jump on the bandwagon of popular thought and trends. As an INTJ (Myers-Briggs personality), authority based on rank or title has no weight with me. I do not often succumb to slogans or sales pitches. If an idea or position makes sense to me, it will be adopted; if it does not make sense, it will not be adopted, regardless of who generated the idea. Authority per se does not impress me, though I highly respect people when it is earned.

I am fascinated by psychology and have studied it most of my life. I am particularly interested in marketing ploys that advertisers use to sell products.

Since I eschew product hype and branding, I am reluctant to advertise products to my friends and acquaintances. On the other hand, it is difficult to ascertain which products are truly beneficial, because marketers would have you believe that everything is dazzling, spectacular, and has fewer calories. I appreciate when a friend or fellow blogger passes on useful suggestions about great products. Hence, I will share some products that I enjoy.

1. Charlie's Soap: This laundry detergent is non-toxic, biodegradable, and makes clothes smell truly fresh and clean, not just cloyingly perfumed. I have a hard time finding laundry detergent that will effectively clean my sweaty workout clothes, but this detergent is wonderful. I purchased a gallon jug (good for 128 loads) at Whole Foods for $18.

2. Amazing Concealer by Amazing Cosmetics: The skin under my eyes is dark, but this concealer covers it perfectly. It is smooth and not drying, thick but not clumpy, it brightens the eye area and does not cake or cause breakouts. It blends nicely and looks natural. It is moderately pricey at $42, but I use it every day and one tube has lasted nearly a year.

3. bare Minerals foundation by Bare Escentuals: My face is a bit dry and breaks out easily, so I am very particular about what I put on it. This mineral foundation gives me an even, bright, healthy skin tone. Bare Minerals feels weightless but provides good coverage, it is not drying or oily, it does not exacerbate my sensitive skin, and people remark that I do not appear to be wearing makeup. I enjoy all the Bare Escentuals products but I highly recommend the foundation at $25 per jar.

More to come